NY budget carrier JetBlue to fly to London from 2021
14 April, 2019, 01:14 | Author: Darnell Patrick
"Travelers flying across the North Atlantic between the northeast USA and London have long faced sky-high fares - particularly in premium cabins - or mediocre service in a market effectively controlled by legacy carriers and their massive joint ventures", it said. The trans-Atlantic is a graveyard for airlines.
JetBlue leaders have been talking about the possibility of flights to Europe since mid-2016, around the time they announced plans to tweak their Airbus orders to get a longer-range plane.
But London is the carrier's first European destination.
For the London route JetBlue Airways Corporation (NASDAQ:JBLU) will change a current order with Airbus to purchase 13 A321LR jets. Norwegian Air makes the Boston-Gatwick route.
Although the airline hasn't yet confirmed which London airport it will serve, its United Kingdom playbook will rely not only on the fuel-efficient Airbus A321LR jets, but also a "reimagined, transatlantic version" of its signature Mint "premium" business class, with direct aisle access expected from every seat, with a sliding privacy door for each passenger.
"Given a chance to compete, JetBlue can have a tremendous effect on lowering fares and stimulating traffic", she added. The carrier has created an internal team to begin securing USA regulatory approval for extended flights over water.
The tougher challenge for JetBlue is likely to come from the biggest carriers that for years have dominated traffic across the North Atlantic.
"The big airlines will tell you that competition has never been more robust, but the smaller airlines have never found it harder to get access".
Hayes believes there's space for JetBlue to undercut. Delta last week announced it will begin flights to Boston and NY from London's Gatwick airport with trans-Atlantic partner Virgin Atlantic starting in 2020. In recent years, Canadian no-frills airline WestJet opened routes to Europe, while easyJet offers long-haul flights to Asia and the Americas through a network of partner airlines dubbed a "global airline connections service".
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