YouTube just quietly released 100 movies for free

21 November, 2018, 01:11 | Author: Courtney Perry
  • YouTube Now Streams Ad-Supported Movies Including ‘Legally Blonde’, ‘Rocky’

Rohit Dhawan, director of product management at YouTube, told Ad Age that free, ad-supported movies presented a good opportunity for both users and advertisers, which makes sense given they'd want their ads on quality video.

The "Free to Watch" section was added to the "Movies & Shows" section in October, according to AdAge.

Google has been offering movies for sale through YouTube for years, but last month that changed when the video-sharing website quietly started offering select movies in ad-supported form.

You can already buy and rent digital movies through Google Play Movies & TV, purchases that also show up in YouTube if you're signed in with the same account.

There's no word on what other movies will be coming, or with which studios YouTube has cut deals. This marks the first time that YouTube has offered free streaming films in exchange for users watching ads.

YouTube earns revenue from the movies through advertisements, instead of charging customers to view the movies.

As HotHardware reports, sitting through the free version of The Terminator available on YouTube requires also viewing ten commercial slots. However, several movies are from the MGM library, which includes the Rocky movies, original Terminator, Legally Blonde, Pink Panther series, and Four Weddings and a Funeral. At the moment, the list of free movies is relatively small - around 100 or so - but YouTube says that the catalog will be expanding over time.



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