Amazon Offers Free Shipping on All Orders for the Holidays

06 November, 2018, 17:55 | Author: Darnell Patrick
  • Amazon will offer free shipping on holiday purchases

The move makes hundreds of millions of items eligible for free shipping. The free shipping will probably help boost sales quite a lot, especially since it's the holiday season. Walmart, arguably Amazon's biggest competitor in the U.S., has kept its $35 minimum threshold for free shipping for this holiday season (so far, at least). One caveat: While Prime members still get free two-day shipping, the new offer requires customers who partake to settle for the five- to eight-day variety.

FBN's Cheryl Casone on Amazon reportedly nearing a decision on the location of its second headquarters and the company waiving its purchase minimum for free shipping on holiday orders. In the wake of Walmart's change, it lowered the threshold twice that same year: to $35, and then to the current non-promotional threshold of $25. The company expects sales for the fourth quarter to be between $66.5 billion and $72.5 billion.

The logo of Amazon is seen on a package at the Amazon distribution center warehouse in Saran, near Orleans, France, November 22, 2016.

Amazon isn't the only merchant slashing shipping fees.


Amazon has something special for Prime users as well, as it says that same-day delivery is now available to "tens of millions" of subscribers on more than three million items.

USA online retail sales in November and December will rise 14.8 percent, to $124 billion, software maker Adobe said last week in a forecast based on data from 80 of the 100 largest online retailers.

The announcement is "yet another example of the steps retail "heavyweights" such as Amazon, Walmart, Target, etc. will take to continue to expand market share, and they will use every weapon in their arsenal to accomplish this", said Charlie O'Shea, Moody's lead retail analyst, in a statement from the research firm.

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