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Amazon Prepping 8 New Alexa Products

20 September, 2018, 01:11 | Author: Lloyd Doyle
  • Amazon Alexa

These inclusions are the most likely, with Amazon looking to compete against Sonos' wireless speaker line-up (who already have a wireless amplifier for connecting wired speakers) and the Siri-enabled Apple HomePod.

According to a CNBC report based on an internal document, Amazon is "doubling down" on Alexa and plans to release at least eight new voice-controlled hardware devices this year. However, an Alexa-powered microwave oven definitely sounds cool, not to mention the others that should arrive by the end of December: an amplifier, a receiver, a subwoofer, and an in-car gadget. Amazon also has its Fire TV stick in India which comes with Alexa voice control.

At the time, Rausch said that Alexa worked with 20,000 products, up from 4,000 at the start of the year.

Having its own home appliances also opens up a new sales channel for Amazon. And costing just $50 for its latest revision, it's an unrivaled entry point for Amazon's digital future. Of course, there are rumours that Amazon is also building robots for the home.

Some of the devices will have Alexa built in, while others will be able to connect to the voice assistant.


Speaking of the home appliance market, we should note this is not Amazon's first involvement with that market, not by a long shot.

If the new devices are made and sold by Amazon, they would be in direct competition with similar devices made by Sonos and Garmin. And in its most recent earnings report, Amazon CEO Jeff Bezos hinted at his ambition for making Alexa more widely used.

To that end, Amazon acknowledges an emphasis on partnering with kid-friendly developers, and says that names such as Hasbro and WowWee Group Limited are already on board.

At present, Amazon's smart speakers and many third-party speakers come with Alexa built-in.

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