Apple Music might have overtaken Spotify and have more paying USA subscribers

10 July, 2018, 01:02 | Author: Courtney Perry
  • Apple Music might have overtaken Spotify and have more paying USA subscribers

In February, The Wall Street Journal reported that Spotify's monthly paid subscriber growth rate in the U.S. was at 2% compared to Apple Music's 5%. Today, five months later, it has reportedly come to pass. According to sources from Digital Music News, Apple Music streaming service now has more than 20 million paying users in the States than Spotify.

It's not entirely clear why Apple is beating Spotify in the United States - it could be mere brand loyalty - but it will be interesting to see how this corporate rivalry progresses in the coming months.

Spotify still leads outside of the U.S., tallying 75 million subscribers as part of its first earnings report in May.

Apple Music now has more than 45 million subscribers worldwide, with an additional 5-10 million free trial users.


Globally, however, Spotify is still in the lead with over 160 million subscribers. It's worth noting that Sirius XM Satellite Radio, which operates in North America exclusively, is now at the top spot with more than 33 million subscribers.

Technology giant Apple has narrowed Spotify's lead in the music streaming market. Though the iPhone X's sales haven't quite lived up to Apple's expectations, the company's success in other parts of their business is undeniable.

Apple recently demonstrated its edge over Spotify as musician Drake released his new album "Scorpion", which is expected to be the biggest album of the year.

And sure enough, the worldwide figures for Spotify and Apple Music show a spread that is more in line with what one would expect.

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