Ford targets higher margins faster, to drop unpopular cars

28 April, 2018, 11:02 | Author: Darnell Patrick
  • Ford targets higher margins faster, to drop unpopular cars

Ford predicted that by 2020, nearly 90 percent of its portfolio would be trucks, SUVs and CUVs, and commercial transportation like vans and police cars.

Ford this week announced it would withdraw almost all of the cars it sells from the North American market (via TechCrunch).

And at Keller Ford, "our current mix right now of sales are about 75 percent trucks, SUVs and crossovers, and 25 percent cars", Keller said.

In the first quarter financial result, the company reported $1.7 billion in net income, which represents a 9% increase from what it reported a year ago.

"Where we can raise the returns of underperforming parts of our business by making them more fit, we will", said Mr Hackett.

Ford sold 209,000 Fusion sedans in 2017 - it's best-selling sedan - compared to 265,000 in 2016, and down from 306,000 in 2014.

Ford beats analysts expectations for Q1 earnings. It's just another reason why you need to check Ford fix procedures online on each vehicle - the instructions could be updated based on new refreshes or new models (or even midway through a production run).


Ford made $1.74 billion from January through March, or 43 cents per share, compared to $1.59 billion, or 40 cents per share a year ago. The Ford Fiesta, Fusion, Taurus, and Focus hatchback and sedan will not be renewed for future generations in the US and will eventually be phased out of Ford's lineup.

Detroit News business columnist Daniel Howes also joined Stateside to discuss what this latest news from Ford means. This vehicle lineup will compliment their trucks and crossovers in North America. This move is due to "consumer demand and product profitability".

By 2020, Ford also aims to have high-performance SUVs in market, including five with hybrid powertrains and one fully battery-electric model.

So what Ford vehicles are being dropped? Europe was the only other region to turn a profit for Ford.

Ford will cut $5 billion from capital spending from 2019 to 2022, reducing it from $34 billion to $29 billion. "Ford is committed to rolling out battery-powered cars that could compete with Tesla Inc.in 2020 and offering hybrid versions of its most popular sports cars, trucks and SUVs", observes Christina Rogers for the Wall Street Journal.

"This quarter is in line with expectations and consistent with our outlook for the full year, but we know we can, and must, do better", said Bob Shanks, executive vice president and CFO.

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