Amazon, Best Buy Partner to Sell Smart TV's

21 April, 2018, 04:28 | Author: Darnell Patrick
  • Never too late to make new friends

While the companies' public announcements only specified that Amazon Fire TV Edition TVs would be sold in Best Buy stores, a Wall Street Journal report claims that the deal reaches further, with Best Buy selling the TVs on its online store and acting as the exclusive merchant of the TVs on Amazon's own website. Some things, like HDR, are not possible to experience at all without being physically present in most cases. Best Buy, for its part, says it is committed to selling more than 10 different smart TVs from not only Toshiba, but also Insignia.

Now Roku responded to the Amazon news today, telling CNET's Ben Rubin: "The Roku TV program has great momentum". Best Buy will still sell Roku devices and TVs made by other manufacturers. Working closely with Amazon could threaten that progress. The special editions will come with Alexa baked-in, promising a superior TV experience.

Best Buy began selling Amazon's Kindle e-readers almost a decade ago.

Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their homes. It has since added other Amazon devices to its lineup including Fire tablets and TV sticks for streaming content.


Joly said this is another example of Best Buy partnering with the world's foremost technology companies to bring the best products to customers. And in the previous year, Best Buy has rolled out Amazon Alexa displays, as well as those for Google Home, to 700 stores to better explain how to link those devices to other household gadgets.

These new smart TVs will make streaming from a TV much easier, while support is included to attach an HD antenna, which would enable Alexa to search for broadcast TV as well, on top of TV episodes and movies from Netflix, Prime Video, HBO, PlayStation Vue, Hulu and more (depending on country).

This partnership also shows that Amazon realizes it needs to cooperate with retailers as it becomes more of a hardware company, Baker said.

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