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Apple Inc is designing and producing its own device displays

23 March, 2018, 21:24 | Author: Lloyd Doyle
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The report says the 5.8-inch OLED iPhone will cost around 10 per cent to manufacture compared to the current-generation iPhone X. In comparison, the iPhone X costs roughly $400 (or approx Rs 26,026) to manufacture, which means a total reduction of $40 (or approx Rs 2602). The report mentions that the MBOM of iPhone X in 2017 was almost $400.

According to DigiTimes, Apple is planning to start the trial production of the upcoming iPhone models no later than the second quarter of 2018 to avoid the manufacturing delays associated with the iPhone X, which were caused by the low yield rates on the production of 3D sensor modules.

Interestingly, Lin also said in the report that Apple had previously planned to launch a 5.85-inch model with an LCD panel to keep the MBOM in check. Reports claim that because components orders are going to be in check and because Apple will have several OLED manufacturers including Samsung to provide it with a large number of orders, the pricing of these handsets is not going to be as ridiculous as the one that came with the iPhone X. This means that the customers can expect a price drop when compared to the past year launched iPhone X. Previous reports have speculated Apple plans to release new iPad Pro models with its face-unlock feature, FaceID, later this fall. Because of that, some may have presumed that Apple is done with flirting with OLED screens and that the iPhone X may have been a one-time thing. "However, the project was shut mid-February and maybe eventually terminated". Last year, Apple reportedly invested millions of dollars on the development of LG screens; now, according to Bloomberg, the company is secretly developing its own technology for better displays.


However, with the launch of the Samsung (NASDAQOTH: SSNLF) Galaxy S9 series smartphones, the iPhone X's display has some stiff competition. Lin also suggested that the 5.85-inch OLED model might very well be the upgradation of the canceled LCD project, modified due to MBOM concerns.

A leaked video of a rumored prototype of the upcoming iPhone SE 2 aka iPhone X SE had emerged online not long ago, showing an iPhone SE-based design with an all-screen display similar to the iPhone X. If Apple were to pass on that savings to customers, the next iPhone X could cost about $900 instead of $999. The company has apparently been working to bring MicroLED to the Apple Watch with these rumors pointing to as soon as this year. Then again, it won't be a true successor of the iPhone X.

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