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Protesters trash H&M stores over racist image

16 January, 2018, 00:55 | Author: Lula Armstrong
  • Members of the Economic Freedom Fighters protested and trashed H&M stores in Gauteng on 13 January 2018 after a racist advert sparked outrage

The controversy was sparked after H&M published an image of a black child modelling a hoodie with a slogan that read "Coolest monkey in the jungle". It has been withdrawn following accusations of racism.

The H&M shop inside the majestic Menlyn Mall was closed and cordoned off on Saturday after it was hit by Economic Freedom Fighters protests.

Protests were reported at shopping centres in Cape Town, Pretoria, Johannesburg among other places.

We will never be told by any fool on how to fight against our oppression particularly those who have never been at the picket lines.

US President Donald Trump has also been criticized for allegedly describing African nations and Haiti as "shithole countries".

"We believe we made it clear that we want the store closed permanently and not temporarily we hope the mall management received our message", he said.

She said the DA would also write to H&M South Africa to express their concern over the advert, which evokes painful sentiments among black South Africans as well as the black community overseas. "Our position is simple and unequivocal - we have got this wrong and we are deeply sorry", the company said.

Ernst Roets, Deputy CEO of AfriForum, says that the leadership of the EFF - which includes Malema (Commander-in-Chief), Shivambu (Deputy President) and Ndlozi (Spokesperson) - accepted responsibility for the crimes committed at the H&M stores and that these crimes are actively incited on public platforms.


"No one should make jokes about the dignity of black people and be left unattended to.

No arrests have been effected up to so far", Dlamini said.

The videos, seen below, are apparently the first of six planned protests throughout South Africa.

"There must be consequences to anti-Black racism, period!"

"EFF chose today to pull these antics to take away some attention from #ANC106 celebrations", Phil Mphela wrote.

In a statement, the clothing store said that they committed to playing its part in addressing society's issues and problems, whether it's diversity, working conditions or environmental protection - and many others. H&M apologised for the image on Monday, and then again on Tuesday, saying it had removed the image and stopped selling the sweatshirt.

Addressing the EFF store takeovers, she tweeted that "apartheid and racism has corrupted some so much that this is thought to be reasonable in response to a hoodie with the word "monkey" on it".

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