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Apple to buy music recognizing app Shazam

09 December, 2017, 06:38 | Author: Lloyd Doyle

New reports out of both Recode and TechCrunch today claim Apple is gearing up to acquire music identification service Shazam for $400 million.

According to the report, the deal could be signed by the end of the day today, with an official announcement coming as early as Monday.

What would Apple do with the acquisition of Shazam?

Neither company has confirmed talks.


While most well-known for its music recognition capability, the app can also identify other media like TV, advertisement, or a movie.

Shazam, which is based in London, said previous year that it had reached one billion downloads on smartphones. The Verge posits that Shazam's recently launched augmented-reality platform could be a starting point if Apple were to create its own version of Google Lens. She adds that one source said the sale price would be "in the nine figures", while another source said it would be around $400 million. Shazam also reportedly has a deal in place with Snapchat, though it is unclear how this deal would be affected if rumours of Shazam's sale are true. The company also lost approximately $22 million the year before that. However, that would be less than the over $US1 billion valuation Shazam announced after its 2015 round of funding.

The most obvious is bringing Shazam's music recognition capabilities to Apple Music, perhaps helping users more easily find music.

The move makes flawless sense for Apple as it looks to boost its own Apple Music streaming service, which is already linked to from within Shazam.

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