Domino's, Ford partnering to test driverless delivery

30 August, 2017, 01:45 | Author: Darnell Patrick
  • Ford Domino's Self Driving Fusion

Domino's is using Ford's Ford Fusion Hybrid Autonomous Research Vehicle, and from images the auto doesn't appear to have the familiar Domino's logo anywhere on the outside.

Customers who order delivery in the Ann Arbor area in the coming days could see a Ford Fusion Hybrid pull up in their driveway or in their parking lot.

The experiment is part of a larger research project to test how people will react to receiving pizzas via self-driving vehicles. "We need to make sure the interface is clear and simple", Weiner said in a statement. Once selected, customers will then have the chance to opt in to autonomous vehicle deliveries (just in case they're uncomfortable with the idea of self-driving pizza delivery, we assume).

Domino's and Ford have teamed up to make self-driving pizza delivery cars a reality. The two companies said Tuesday they established the partnership to study customer reaction to receiving pizzas by a self-driven vehicle.

"We're still focused on the last 50 feet".

Customers will be able to track the delivery via Global Positioning System and they'll get text messages on how to obtain their pizzas once the delivery vehicle has arrived.


That's where Roush Enterprises comes in, responsible for fabricating the prototype Ford's pizza container. "With a plan to begin production of self-driving vehicles in 2021, Ford is taking steps to design a business to meet the needs of both partner companies and their customers". The vast majority of its sales - about 1 billion pizza pies annually - must be delivered to customers' homes or offices.

Electric & Hybrid Vehicle Technology Expo is attended by industry leaders, businesspeople, technicians, consultants, and research and development professionals, all looking for greater efficiency, safety, and cost reduction. So how do you get your pizza?

Domino's has being revolutionizing the way we get our pizza - from the corrugated box and the Heatwave bag to Twitter, ordering by text, and even emoji. McDonald's (MCD) is rapidly expanding delivery and will soon release a mobile order-and-pay app.

The vehicles were first tested at Mcity, the University of Michigan's urban testing course for autonomous and connected vehicles.

Ford uses the Focus for its autonomous delivery service for Domino's.

Who can say if driverless delivery will catch on. He argues that this is "one way that we'll build demand and scale for our autonomous vehicle business, in addition to people movement such as ride hailing".

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