Amazon Slashes Whole Foods Prices: Here's How Much You'll Save
29 August, 2017, 00:31 | Author: Darnell Patrick
As a down payment on that vision, Whole Foods Market will offer lower prices starting Monday on a selection of best-selling grocery staples across its stores, with more to come. The $13.7 billion deal - by far Amazon's biggest acquisition - marks the company's most significant move into both the $800 billion U.S. grocery market and brick-and-mortar stores. "Real value for Amazon will emerge when their consumer profiles stretch beyond the screen and into the physical aisle".
"There's already a price push across the board", said McQuivey.
Another shopper, Karen, noting the chain's "Whole Paycheck" image, says she will monitor how long the lower prices last.
"Starting Monday, Whole Foods Market will offer lower prices on a selection of best-selling staples across its stores, with much more to come", a press release issued by Amazon on August 24 stated.
On Monday morning, I stopped by the Fairview Road location, where customers were greeted with a huge green Whole Foods-Amazon banner that boasts: "We're growing something good". "If I could come in here and spend something comparable to Mariano's or Jewel, or ideally Trader Joe's, then they got a customer for life", she said.
So either Amazon is taking on more than it can handle by acquiring Whole Foods, or it has a trick up its sleeve.
Ralphs was selling conventional avocados for $1.99, versus $1.49 at Whole Foods.
The bananas were 89-cents a pound last week. It's an underrated part of the Whole Foods deal, and positions the retail giant for much more growth in coming years, as the online and offline retail worlds inevitably collide. Organic rotisserie chickens went from $13.99 to $9.99 each, while ground beef was trimmed from $6.99 to $4.99 a pound.
Customers can have products shipped from Amazon.com to a Whole Foods store for pick up or send returns back to Amazon during a trip to a store. "(Price cuts) are the low-hanging fruit for them".
Inc. (AMZN) is changing the way we shop all over again because its acquisition of Whole Foods Market seems like it has to be about so much more than just groceries.
"Lower prices could be catastrophic for some operators", said Madeline Hurley, a senior analyst at market research firm IBISWorld. And Amazon brings a degree of purchasing power, as one of America's largest retailers, to the table that Whole Foods could only dream about.
Whole Foods offers a wide variety of organic and vegan choices, fresh produce and flowers, bakery items, beauty and health products, meat and seafood and prepared foods, along with in-store café-style seating. All of the major competitors to Whole Foods immediately felt the impact of the news: Kroger, SuperValu, Costco, Sprouts Farmers Market and even Walmart and Target saw their stocks dip in the hours after the announcement.
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