JioPhone 4G officially launched, priced at INR 0

22 July, 2017, 00:36 | Author: Bridget Leonard
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Users will have to pay Rs 153 per month as data charges and there will be a fair usage policy of 0.5 GB per day, to ensure that bandwidth is fairly apportioned for every user.

Reliance Jio JioPhone will be available to users who pre-book it on a first-come, first-serve basis.

The phone was launched at the 40th AGM meet of RIL and is termed as "India ka smartphone".

Until today, rival companies like Bharti Airtel, Idea Telecom and others are feeling the heat and bleeding money to compete with Ambani's grand project.

Reliance Communications has 14.46 million users in the Indian mobile Internet market. From last quarter of 2017, all Jio phones will be made in India.

"JioPhone is a move to reach out to the next 100 million users".

"Users anyway have to shell out Rs 300- Rs 500 for cable services; by getting such services on a feature phone, users get an alternative which translates into higher average revenue per user (ARPU) for Jio", said Neil Shah, Analyst, Counterpoint Research. Jio will address this issue."It took 25 years for our competitors to make a 2G network, but Jio has made a larger 4G network in 3 years."The company says the Jio phone is created to be very user friendly and affordable".

Till now, a feature phone user is not migrating to smartphone due to affordability, device quality such as battery life and ruggedness, etc. and general ease of using the smartphone. Meanwhile, the data plans for JioPhone start from Rs 153.

He continued, saying even an entry-level smart phone costs between Rs 3,000-4,500 making it unaffordable for feature phone users to upgrade to a smartphone. A 4G VoLTE feature phone that has been priced at a cost that is "effectively" free. "The replacement cycle of feature phones was normally four years till date but JioPhone will now shorten that cycle and you will expect lot of people upgrade to the new VOLTE-enabled JioPhone", Pathak said. All of which have been a staple of the feature phones of old.

Jio phone truly revolutionary; on Jio phone, voice will always be free.

Reliance Jio JioPhone will ship starting first week of September, and pre-orders begin August 24.

The feature phone was anticipated by industry experts months ago and now it is official. This phone is available in 4GB of internal storage storage variants.

Jio is also giving a cable to connect with the TV as a special accessory to display the phone content on a bigger screen.

Gartner Research director Anshul Gupta, though, said the fact that Jio will now be able to target the entire cellular subscriber market was a challenge for incumbents.


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