Oculus Rift and Touch bundle gets hefty price cut

12 July, 2017, 00:08 | Author: Bridget Leonard
  • The price of VR keeps dropping.                  Sarah Tew  CNET

The Oculus Rift starting Monday is priced at US$399, including the Touch controllers.

Oculus kicked-off their "Summer Sale" nearly a month back, offering deals on existing gaming and media titles, new game launches and other VR related announcements.

There is quite a bit of speculation for the price-drop of the Oculus Rift.

The video spread through Facebook thanks to a good friend DJ Mosaken, whose original post got nearly 53 million views.


Oculus vice president of content Jason Rubin noted that the company is still figuring out what price works for consumers, and the March price cut proved that customers are not willing to break the bank for a VR device. Both Oculus Rift and its main competitor the Vive launched a year ago, and they both have one problem in common; they're too damn expensive.

At this point, there are more than 500 titles available on Rift. In fairness, price drops over time is completely normal, but to cut prices by almost 50% in such a short period of time, is both great, and concerning.

Analysts at SuperData estimated the Rift had sold about 240,000 units through the beginning of February, well behind sales estimates for both the cheaper PlayStation VR and the more expensive HTC Vive (not to mention less powerful mobile-based competition). The Oculus Rift bundle had received a price cut earlier this year from its original price at $799. "Plus, with a suite of experiences that promise action, adventure, mystery and excitement, you'll be transported to places you've never imagined", the company stated. As a bonus, buyers will also receive seven VR games like "Dead & Buried", "Dragon Front", "Lucky's Tale", and "Robo Recall". It's still got a long way to go for the average customer to afford, and the number of VR supported games is growing, so it's probably fairly safe to say that we're beyond the "fad" stage.

Further, Rubin said that even the Sony PlayStation was put on sale, "and they're not in desperation to sell hardware".

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